Programmatic buying for the supermarket chain

INTRODUCTION

Client: Supermarket chain

Task: Involving users in the loyalty program

SOLUTION

The target audience was divided into several categories:

  • People already involved in the loyalty program with a high level of engagement
  • People involved in the loyalty program, but with a low level of engagement
  • Users who are not involved in the loyalty program

New featured offers were shown to the first audience. For second and third groups were created interesting landing pages which successfully delivered information about the benefits of participation in the loyalty program. Due to the tools of Nominal Techno, there was the offers`s demonstration that provided a customer with the products that could be potentially interesting for him. Information about the buyer was taken from his purchase history (provided by the client).

RESULTS

  • Increasing the number of new loyalty program members by 193,23%
  • Increasing user engagement in the loyalty program by 224,11%
  • Banners’ CTR that is offered on the basis of product categories purchase history amounted to 1,09%