Custom data segments for Hyundai dealership

INTRODUCTION

Client: Hyundai dealership

Task: Increasing sales of Hyundai Solaris with special offer from dealer

SOLUTION

1. Using NT DMP platform in order to allocate target audience segments consisting of users with the following behavioral features:

  • looking for a new car in mid-lower price range
  • looking through the topics dedicated to choosing a car
  • interested in Hyundai cars
  • took an interest in Hyundai Solaris or competitive models

2. Launching display advertising campaign with customized ads and special offer from car dealership.

3. Advertising on YouTube. Utilizing 30-seconds video ad with a companion banner offering a test-drive. Applying geo-targeting settings which allowed us to spread our advertising efforts to potencial customers of designated area.

4. Displaying lead ads on Instagram Stories. After sending a completed form, potential customers confirmed receiving a call-back from Hyundai dealership.

5. Optimizing digital campaign strategies throughout the campaign period.

RESULTS

  • Audience involvement on the client's website confirmed by good quality of traffic: the page viewed per session indicator increased to 3,1 pages comparing to other advertising channels
  • Targeting strategies provided CTR of 0,41%
  • 27,3% increase in the number of calls to the dealership compared to the previous period