Dynamic retargeting

Dynamic retargeting
The key difference between regular advertising and retargeting is you already know the customer is interested.
What is retargeting?
In general, only 2% of shoppers convert on the first visit to an online store. Retargeting is giving advertisers the ability to leverage user-level data to deliver targeted and meaningful messages to each consumer. As a result, retargeting brings back the other 98%.

When Dynamic retargeting is required?
In cases where it is necessary to sell
In cases where it is necessary to sell off
In cases where it is necessary to increase
Brand Loyalty
How does retargeting work?
For retargeting to work, it is necessary to place a pixel code on your website. This code creates a list of people who visit site by placing anonymous retargeting "cookies" in their browsers. The list allows retargeting ads to display to potential customers whilst they visit other sites. Ads can adapt to different geographies, demographics, and other factors with tailored messaging, imagery, products and experiences to enhance their relevance (and thus engagement). Every time the customer sees your retargeting ads, the brand gains traction and more recognition.

Benefits of using retargeting?
Retargeting generates greater online sales by keeping the brand front and center, and bringing "window shoppers" back to your website when they're ready to buy. Retargeting is most effective to segment target audience among your website visitors and to display different ads to each segment depending on their interests.

Where is retargeting effective?
Financial Services
E-Commerce & Retail
Travel & Leisure
Consumer Packaged Goods