Private Marketplace (PMP)

Private Marketing (PMP)

Private Marketplace, also known as PMP, is a private (closed) auction wherein publishers sell their inventory on a real-time basis to a selected group of buyers.

Herewith the cost of traffic can be fixed or defined during the auction itself. In most cases participation in a private auction means CPM and CPC increase for advertisers.

Benefits of PMP for advertisers:

  • Inventory Transparency: advertisers have a very clear idea of what kind of inventory they are buying, how much they are paying for it and what creatives are running;
  • Access to premium inventory and tight control of them;
  • Possibility to eliminate direct competitors from your own placement;
  • Programmatic Buying usage that gives an opportunity to to quickly and effectively set new advertising campaigns in real time and get highly targeted traffic;
  • Fixed price of the inventory.