Contextual Advertising

Contextual Advertising

Contextual Advertising is an innovative product developed to automate the management process of all the search marketing aspects effectively. Only contextual advertising is able to meet customer demand on the bottom of the funnel leading “hot” clients. Contextual Advertising appears in two forms: contextual ad systems and search engine advertising. The first one is based on using contextual targeting to show banners to the right audience across thousands of websites, while the latter consists in showing a text ad in the pull of relevant search results.

Besides the search results, within the search system we are able to cover:

  • Maps
  • Company reviews
  • Product classifieds
  • Mobile search
  • Calling from different devices
  • Quick answers

Search engines engaged:

  • Google
  • Yahoo
  • Bing
  • Baidu
  • Yandex
  • Rambler
  • Ask and other

Our contextual advertising analytics include:

  • complex testing
  • analysis of total sales made as a result of an advertising campaign running
  • analysis of brand advertising efficiency
  • Big Data management